PLATINUM PARTNER - Legato Healthcare Marketing

Why Legato?

Many agencies market healthcare. Some even specialize in it. But few focus specifically on rural health the way we do. This means no time is wasted getting to know your environment; we can get to work right away.

Our affiliations include:

  • NRHA
  • RWHC

The Legato Planning Process

We have a proven planning process that helps us quickly diagnose your marketing strategy and build better tactics. 

Legato recommends the development of a long-term, comprehensive marketing plan using the Legato Planning Process. This process allows for the alignment of marketing objectives with overall organizational goals, and it puts together a framework for achieving these objectives and goals.

The four stages of the Legato Planning Process dive into the unique challenges and opportunities hospitals face to ensure we create a custom-designed plan.

We speak your language and we get results

Legato helps identify where and how to optimize your marketing resources to build a competitive advantage, and ultimately, add to your bottom line. We develop strategies that work.

We know your situation

We have helped:

  • Boost patient volumes by 17% in 10 months and increase diagnostic revenue by 32% for a critical access hospital after developing an education-focused primary care campaign.
  • Create a community event aimed at informing the public about a new specialty service. 93% of attendees rated the event as "excellent," and procedures doubled for this service in the following six months.
  • Launch a community magazine in a rural market, which led to increased patient volumes and a "feeling of connectedness" to the hospital among the community.

Learn more and contact us

Be in touch and start getting the results you want. Contact Mike Milligan, President, Legato Healthcare Marketing at 920.544.8102, or visit

Make sure you subscribe to our blog to receive regular tips & advice for your organization as well as staying on top of the latest rural health and marketing trends. 


There are countless stories throughout your healthcare organization that you may be aware of and others you aren't. Whether it's the wide range of rehab providers you have or a patient that had a successful experience at your organization, there are stories to be told. Here is an example of one of the stories we were able to help tell for our client Black River Memorial Hospital: 

To say that Paul Schneider is an "active senior" is an understatement. In addition to travelling, training hunting dogs, and woodworking, he's the proud owner of an airplane, which he flies almost every day.

Unfortunately, pulling the plane in and out of the hangar takes its toll on a body. A few years ago, Paul was referred to Dr. Todd Duellman at Black River Memorial Hospital where he had two successful hip replacements.  

When it was time for Paul's knee to be replaced, Paul again went to Dr. Duellman.

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